Ticket Information:

  • Business Registration (First Attendee): $120.55 each ($113.85 + $6.70 fees)
  • Additional Attendees (Limit 3 per business): $61.06 each ($56.35 + $4.71 fees)
  • Buy Tickets

Dates:

  • Wed 25 Sep 2024, 8:30am–11:00am

Restrictions:

All Ages

Website:

Listed by:

Hawke's Bay

Exceptional Visitor Experiences Meets The Art and Practice of Storytelling

Hawke’s Bay Winegrowers are excited to invite you to a practical workshop designed for businesses aiming to deliver exceptional visitor experiences and build brand loyalty.

Croissants and coffee on arrival. Presentations begin at 9am.

Workshop Overview:
Since the dawn of time, storytelling has been used to educate, entertain, and connect communities. But how can your business leverage the power of storytelling to enhance visitor experiences and build brand loyalty?

This workshop is tailored for business owners, marketing professionals, and frontline champions. It will help you refine your story, improve how you communicate it, and demonstrate how exceptional visitor experiences can reinforce your brand story.

Presenters:
Robin Shaw from Wine Tourism Australia, an expert in Wine Tourism.
Morven McAuley from Tradecraft, a brand strategy consultancy and podcaster.

What You Will Gain:
- Understanding the importance of having a story and seeing hero examples.
- Insights into what constitutes “exceptional visitor experiences” with hero examples.
- Techniques to create or identify your unique story.
- Methods to live your unique story through effective storytelling.
- Strategies to weave your unique story into:
- Visitor experiences at your business
- Social media
- Online presence
- Your product
- Approaches to engaging your team with your story.

Who Should Attend:
While the workshop is wine-centric, it offers practical applications for the broader tourism community. We encourage business leaders to attend along with their frontline champions.

Business Registration (includes 1 attendee): $99+gst & booking fees per person
Additional Attendees (up to 3 employees): $49+gst & booking fees per person. 
Note - all costs are plus GST and booking fees. HBWG Activation members receive a 20% discount (you will be emailed a promo code separately). Please read the ticketing page carefully as tickets for additional attendees need to be purchased after Business Registration for discounted pricing.

We appreciate the generous support of the Hawke’s Bay Great Wine Capital network and our presenters for dedicating their time to our visitor experience community. We look forward to seeing you at the workshop and helping you craft exceptional visitor experiences through the art of storytelling.

Advertise with Eventfinda

People who liked this also checked out these events

Drag Bingo-A-Go-Go with Anita Wigl'it!

Good George Napier Taphouse, Napier, Hawke's Bay / Gisborne

Fri  4 Oct 7:30pm

Alice in Wonderland

Aubyn Live Theatre, Hastings, Hawke's Bay / Gisborne

Sat 28 Sep 2:00pm  – more dates

House of Science Expo

Napier War Memorial Centre, Napier, Hawke's Bay / Gisborne

Sat 14 Sep 9:00am

Te Tiriti o Waitangi Workshop

William Colenso College, Napier, Hawke's Bay / Gisborne

Sat  5 Oct 9:00am

Landmarks Local History Talk

Hastings War Memorial Library, Hastings, Hawke's Bay / Gisborne

Tue  8 Oct 5:30pm  – more dates

Emilia

Keirunga Creative Arts Venue, Havelock North, Hawke's Bay / Gisborne

Wed 25 Sep 6:30pm  – more dates

Advertise with Eventfinda

Were You Looking For

Sunday Funday

Ranui Farm Park, Waipukurau, Central Hawke's Bay

Sun  3 Nov 10:00am

Central Hawke's Bay Homestead Trail

Central Hawke's Bay, Waipukurau, Central Hawke's Bay

Sun  6 Oct 9:00am

HARVEST Hawkes Bay Food & Wine Festival

Tuki Tuki Riverside, Hastings, Hawke's Bay / Gisborne

Sat 23 Nov 11:00am

Garden to Vase with Foraged and Found

Aramoana Homestead, Pourerere, Central Hawke's Bay

Sat 21 Sep 10:00am  – more dates

Aotearoa Chardonnay Symposium 2024

Toitoi - Assembly Ballroom, Hastings, Hawke's Bay / Gisborne

Thu 26 Sep 8:00am  – more dates

Advertise with Eventfinda