Storytelling and Visitor Experience Workshop

Exceptional Visitor Experiences Meets The Art and Practice of Storytelling

Hawke’s Bay Winegrowers are excited to invite you to a practical workshop designed for businesses aiming to deliver exceptional visitor experiences and build brand loyalty.

Croissants and coffee on arrival. Presentations begin at 9am.

Workshop Overview:
Since the dawn of time, storytelling has been used to educate, entertain, and connect communities. But how can your business leverage the power of storytelling to enhance visitor experiences and build brand loyalty?

This workshop is tailored for business owners, marketing professionals, and frontline champions. It will help you refine your story, improve how you communicate it, and demonstrate how exceptional visitor experiences can reinforce your brand story.

Presenters:
Robin Shaw from Wine Tourism Australia, an expert in Wine Tourism.
Morven McAuley from Tradecraft, a brand strategy consultancy and podcaster.

What You Will Gain:
- Understanding the importance of having a story and seeing hero examples.
- Insights into what constitutes “exceptional visitor experiences” with hero examples.
- Techniques to create or identify your unique story.
- Methods to live your unique story through effective storytelling.
- Strategies to weave your unique story into:
- Visitor experiences at your business
- Social media
- Online presence
- Your product
- Approaches to engaging your team with your story.

Who Should Attend:
While the workshop is wine-centric, it offers practical applications for the broader tourism community. We encourage business leaders to attend along with their frontline champions.

Business Registration (includes 1 attendee): $99+gst & booking fees per person
Additional Attendees (up to 3 employees): $49+gst & booking fees per person. 
Note - all costs are plus GST and booking fees. HBWG Activation members receive a 20% discount (you will be emailed a promo code separately). Please read the ticketing page carefully as tickets for additional attendees need to be purchased after Business Registration for discounted pricing.

We appreciate the generous support of the Hawke’s Bay Great Wine Capital network and our presenters for dedicating their time to our visitor experience community. We look forward to seeing you at the workshop and helping you craft exceptional visitor experiences through the art of storytelling.