2024 Farmers Santa Parade

Every year, the Farmers Santa Parade marks the beginning of the festive season in Aotearoa, sprinkling magic, song, and dance down Auckland's Queen Street. Next month, the parade will return for its 91st year with an unmissable line-up of family favourites, including children's television phenomenon Bluey.

The festive, free annual event will be held in Auckland on Sunday, November 24th, 2024. Spectators can expect to see the parade hero, Santa, alongside a suite of new characters and floats, including one constructed entirely of LEGO®.

Kiwi fans of Bluey will see their favourite blue pup in person as she makes a trip to Auckland to star on her very own float in the event. Bluey and Bingo will also make a special appearance at Santa's Party at the close of the parade.

After representing Aotearoa at the 2024 Olympics, gold medallist Hamish Kerr will be opening the parade as this year's official grand marshal and leading the iconic procession of festive floats including one inspired by K-pop, in the shape of a giant pink guitar and a nostalgic Kiwiana caravan float that encapsulates summer in Aotearoa.

Local community groups, such as Central Auckland Flip N Fly Circus School and South Auckland Cook Island Community Dance School, will perform throughout the parade, bringing their impressive skills to the street.

Attendees are encouraged to arrive early to secure the perfect viewing spot for this cherished holiday tradition.

Farmers Santa Parade: Sunday 24th November 2024
Postponement Date: Sunday 1st December 2024
Pre-Parade Entertainment: 12pm – 1pm
Parade: 1 – 2.30pm
Santa’s Party: 2.30pm – 5pm

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